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25 June 2015

INTERPOL’s Turn Back Crime campaign wins award on World Anti-Counterfeiting Day

PARIS, France – Turn Back Crime, the campaign developed by INTERPOL to raise awareness on how transnational organized crime such as international counterfeiting can affect the general public on a daily level, has received the 2015 Media Award from the Global Anti-Counterfeiting Group (GACG).

Since its launch last year, the campaign has reached out to police, the private sector and general public worldwide, to raise awareness of the dangers of counterfeit goods under the impetus of INTERPOL’s Trafficking in Illicit Goods and Counterfeiting programme.

Speaking at a ceremony held on World Anti-Counterfeiting Day (24 June 2015) at the headquarters of the Union des Fabricants in Paris, INTERPOL’s campaign chief Roraima Andriani said: “The success of the Turn Back Crime campaign is the fruit of a truly international collective effort. Through the campaign, we have worked to create a global alliance, engaging all sectors of society to fight crime and terrorism.”

“The strength of the campaign lies in the fact that each country has been able to tailor it to address the crimes that affect it most. From Asia to Africa to Europe to the Americas, police forces are using the campaign in different ways to explain to their citizens how to stay safe.”

In Africa, Namibia’s President personally launched the campaign with a message to citizens not to purchase fakes. Both Rwanda’s Police Chief and Minister of Gender and Family Promotion used the campaign to inform Rwandans about domestic violence.

In the Americas, INTERPOL’s National Central Bureau in Washington is working with to advise businesses and consumers about the value of intellectual property rights for innovation, investment and economic development. Trinidad & Tobago is using the campaign to help schools recognize and prevent bullying.

In Europe, Slovenia is using the campaign to raise awareness about the trafficking of counterfeit goods through maritime borders, and Austria is using it to warn citizens on the risks from buying potentially counterfeit medicines online.

In the Gulf, Oman is using the campaign to inform people on the importance of buying original brands.

The campaign’s ‘be safe’ messages has also been strengthened by the goodwill of celebrities and public figures who have lent their voice as Turn Back Crime Ambassadors.

These include: football icon Lionel Messi; movie actor Jackie Chan and Bollywood’s Shahrukh Khan; Formula 1 drivers Fernando Alonso and Kimi Raikkonen; Algeria’s national football team; the Ducati motorcycle racing team; the Juventus football club; world boxing champion Emmanuel "Manny" Pacquiao; and tenor and conductor Placido Domingo, amongst others.

The campaign has also been presented to Pope Francis, and to UN Chief Ban Ki-moon.

With more than 30 countries worldwide actively using the campaign, some 30 more are planning nationwide launches in the coming weeks to help citizens protect themselves from crime.

#TogetherWeCan #TurnBackCrime

INTERPOL’s Turn Back Crime campaign wins award on World Anti-Counterfeiting Day