INTERPOL’s Turn Back Crime campaign takes off with AirAsia

3 November 2014

NICE, France  – INTERPOL’s Turn Back Crime campaign is reaching new heights with the delivery of a specially liveried AirAsia plane.

Executive Director of the Turn Back Crime campaign, Roraima A. Andriani, said “I hope AirAsia’s innovative approach will inspire others to identify new and exciting ways to help us Turn Back Crime.”
INTERPOL and AirAsia staff with the AirAsia Airbus painted with the TurnBackCrime and I-Checkit logos.
Steven Dickson, AirAsia’s Group Head, Ground and InFlight Operations (second from right) with members of the maintenance team behind the paint job: Pak Reza, Pak Agoes and Pak Arie.
AirAsia has also partnered with INTERPOL on an initiative called I-Checkit, related to travel documents and border security, demonstrating their commitment to the safety and security of their passengers.
After the General Assembly, the TurnBackCrime plane will join the AirAsia fleet travelling to 23 countries.
AirAsia’s Airbus A320 touched down at Nice airport in France just hours before the start of the world police body’s General Assembly in Monaco.
The aircraft has been uniquely designed to promote the global awareness campaign launched by INTERPOL. Turn Back Crime encourages a stronger links between law enforcement, the public and the private sector to prevent and fight crime.
INTERPOL’s Turn Back Crime campaign is reaching new heights with the arrival of a specially designed AirAsia plane.
Anyone spotting the #AirAsia #TurnBackCrime plane can share their  #INTERPOL #TurnBackCrimeplane picture with @TurnBackCrime or @INTERPOL_HQ to show support for the campaign
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For its inaugural flight, AirAsia’s Airbus A320 touched down at Nice airport in France just hours before the start of the world police body’s General Assembly in Monaco which this year has the theme, ‘Turn Back Crime: 100 years of international police cooperation.’

The Turn Back Crime aircraft has been uniquely designed to promote the global awareness campaign launched by INTERPOL aimed at encouraging a stronger dynamic between law enforcement, the public and the private sector to prevent and fight crime.

Underscoring  the importance of this  collaborative effort, in June this year AirAsia became the first airline to pilot INTERPOL’s I-Checkit system to screen the passports of prospective passengers against the world police body’s Stolen and Lost Travel Documents (SLTD) database. These checks have already led to  the detection of more than 50 people trying  to travel with  fraudulent travel documents.

“All passengers want to avoid sitting next to a person who gained access to the flight using stolen or fraudulent identity documents. AirAsia demonstrated their commitment to the safety and security of their passengers through piloting INTERPOL's I-Checkit  system,” said INTERPOL Secretary General Ronald K. Noble.

“By supporting INTERPOL in such an innovative and visible manner, AirAsia is helping to generate worldwide interest to get people to join INTERPOL's Turn Back Crime,” added the INTERPOL Chief.

“We are proud to unveil the Turn Back Crime aircraft livery, which serves as a symbol of our commitment towards improving passenger safety and security together with INTERPOL,” said AirAsia’s Group CEO, Tony Fernandes.

“The aircraft will carry the important message against crime to over 23 countries within the AirAsia network. We hope this partnership between AirAsia and INTERPOL will continue to promote travel security, and set a benchmark for all in the industry,” added Mr Fernandes.

Executive Director of the campaign, Roraima A. Andriani said the Turn Back Crime campaign supports efforts to empower the public  to protect themselves from all forms of crime.

“Whether as a member of the public, the private sector or law enforcement, you can let INTERPOL know what you believe can be done to make the world safer,” said Mrs Andriani. “I hope AirAsia’s innovative approach will inspire others to identify new and exciting ways to help us Turn Back Crime.”

The special Turn Back Crime aircraft livery took six  days or 130 hours to complete and will join the AirAsia fleet travelling to 23 countries.

Anyone spotting the #AirAsia #TurnBackCrime plane can share their  #INTERPOL #TurnBackCrimeplane picture with  @TurnBackCrime or @INTERPOL_HQ to show support for the campaign:

Website: www.turnbackcrime.com 
Facebook: www.facebook.com/turnback.crime   
Twitter: https://twitter.com/TurnBackCrime 
Instagram: http://instagram.com/turnbackcrime

#TogetherWeCan #TurnBackCrime