Turn Back Crime steps up a gear with Formula 1
Two of the world’s best known Formula 1 racing drivers – Fernando Alonso and Kimi Raikkonen – are adding their voices to the Turn Back Crime campaign.
Their video message, filmed with Scuderia Ferrari Team Principal, Marco Mattiacci, at Ferrari’s private Fiorano test track in Maranello, Italy, keeps the Turn Back Crime campaign at full throttle.
Alonso and Raikkonen are the latest high-profile figures to support the campaign, joining film star Jackie Chan, international footballer Lionel Messi, and Ducati Team, whose rider Andrea Dovizioso recently gained a podium place in the Moto Grand Prix.
These ambassadors want to inspire their millions of fans to play their role in protecting the things in life that we treasure the most. The Turn Back Crime campaign is about breaking down barriers between police and public; creating a dialogue to build a relationship of trust; an inclusive approach to help people feel safe and to help reduce the fear of any form of crime.
As part of this, it is crucial for people to understand better the crime issues of today and how they can better protect themselves and their families.
For example, buying fake goods, illicit medicines and counterfeit items isn’t about a cheaper option, it feeds organized crime and terrorism.
INTERPOL’s Turn Back Crime campaign seeks to enlist the support of citizens and companies not ordinarily associated with fighting crime to demonstrate that each of us has an important role to play in making the world safer, and a contribution in developing worldwide a culture of legality.
In reaching out across borders and cultures, and using new language to speaking about fighting crime INTERPOL hopes that people young and old will embrace this concept and will find new and innovative ways to communicate how we can Turn Back Crime together.
Turn Back Crime is gathering speed, thanks to support from Alonso, Raikkonen and others. Join them, join us, and keep the momentum going.
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