Raising awareness

Raising awareness is an integral part of INTERPOL’s Trafficking in Illicit Goods and Counterfeiting programme. 

The common denominator in all types of illicit trade is the involvement of transnational organized criminals who control the manufacture and distribution of illicit goods worldwide.

INTERPOL has an established leadership role in combating transnational organized crime.  This provides a solid foundation on which to develop and implement a holistic long-term strategy to combat all types of trafficking in illicit goods and counterfeiting in partnership with member countries and associated industries. 


This awareness campaign uses online and offline communications channels to effectively communicate the threats of illicit trade and its links to organized crime.

Target audiences

We work to highlight the issues around illicit trade and encourage conversation among diverse audiences in each of our 190 member countries:

  • General public (consumers)
  •  Governments
  •  Law enforcement
  •  Private sector and associated industries

Key messages

  • Illicit trade funds organized crime – no product area is immune to counterfeiting.
  • Need for cross-sector involvement in operations, training, implementing regulation.
  • Partnership with the private sector is essential to successfully combat illicit trade.


The campaign integrates traditional media with the latest digital tools into a multiplatform approach.  You can watch, follow and comment on all the latest INTERPOL-generated content at the following accounts:

30 June 2016

Training key to law enforcement ability to meet crime challenges

26 April 2016

INTERPOL backs World IP Day

30 March 2016

Largest-ever seizures of fake food and drink in INTERPOL-Europol operation

17 December 2015

Strengthening border security in ASEAN countries through specialist skills

01 December 2015

International operation against illicit online trade supported by INTERPOL

20 October 2015

Border security across Southeast Asia focus of new EU-ASEAN programme led by INTERPOL

23 September 2015

Global action against intellectual property crime focus of international conference

21 September 2015

South American operation targets crime networks behind fake goods

13 July 2015

Egyptian authorities seize guns, drugs and stolen art in operation targeting illicit goods

25 June 2015

INTERPOL’s Turn Back Crime campaign wins award on World Anti-Counterfeiting Day

01 June 2015

Fakes worth USD 60 million seized in operations across Americas and Caribbean

19 March 2015

INTERPOL hosts global music industry anti-piracy conference

16 February 2015

Record seizures of fake food and drink in INTERPOL-Europol operation

31 December 2014

Fakes worth EUR 37 million seized in INTERPOL coordinated operations across Europe

24 November 2014

Conference consolidates regional efforts against intellectual property crime in Middle East and North Africa

23 October 2014

INTERPOL legal seminar enhances fight against illicit trade in Gulf region

23 September 2014

Harnessing global efforts against counterfeiting and illicit trade focus of international conference

22 September 2014

INTERPOL operation nets fakes worth USD 50 million across Asia

11 September 2014

Using legal tools to combat illicit trade and counterfeiting focus of INTERPOL seminar in Poland

11 July 2014

Dangerous fake goods seized in INTERPOL operations across Eastern and Southern Africa

04 July 2014

Moldova police seize smuggled snake venom

25 June 2014

Kuwait requests INTERPOL Purple Notice after fake car parts used to smuggle drugs

04 June 2014

Boosting legal capacity to tackle illicit trade and counterfeiting focus of INTERPOL seminar in Paraguay

15 May 2014

Hundreds of raids across South America net fake goods worth USD 27 million

03 April 2014

INTERPOL casebook highlights links between illicit trade and organized crime

Organized crime starts with money, don't let it be yours